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Modern Family Lifts the REALTOR® Brand


In a recent episode of ABC's "Modern Family" viewers were schooled on the difference between a REALTOR® and a real estate agent. 

In the episode, which aired Wednesday May 4th, Phil Dunphy, the show's resident real estate practitioner played by actor Ty Burrell, clarifies his status as a REALTOR® and offers Gloria a lesson about what sets REALTORS® apart from other real estate agents. At the end of the show, Dunphy is seen straightening an "R" pin on his jacket. 

The National Association of REALTORS® partnered with "Modern Family" to craft the episode's messaging as apart of NAR's Get REALTOR® campaign.The plot narrative of the show coincides with the launch of NAR's latest TV and online ads featuring the Dunphy character, who provides his "Phil's-osophies" on the ways REALTORS® provide value to home buyers and sellers. Dunphy is "now one of America's best-loved REALTORS®," says Elizabeth Mendenhall, NAR's 2016 First Vice President.


Source: “‘Modern Family’ Product placement Takes Ad to New Level,” The Associated Press (May 5, 2016)