Many consumers consider selling their
home directly but eventually turn to REALTORS®. Smart home sellers
realize they need the expertise in pricing their home, making
connections with REALTORS® working with buyers, arranging and
staffing open houses, and coordinating with other professionals in
the sales process.
Only about half of all real estate
agents are REALTORS® -- the top half, in our not-so-humble opinion.
REALTORS® work independently, for small agencies, or for large
brokerages. They help people buy and sell residential or commercial
properties, vacation homes, and land; they conduct appraisals; they
operate in the United States and in other countries; some specialize
in auctions; and others are buyer's representatives.